Using the freemium model to improve CE tracking

CEB-Blog-Freemium-MAt CE Broker, we work with state licensing boards and healthcare professionals to track continuing education. Because we work with government agencies, we have to operate differently than other software as a service (SaaS) companies. This is where our freemium business model comes in.

A freemium business model is defined as a company that offers both free and paid account options. The practice of this business model can vary, but at CE Broker, we use this model to provide a free account to any licensee who needs one.

In fact, our goal for growth is to get as many free users tracking their CE with us as possible. As CEO of Evernote said, “The easiest way to get 1 million people paying, is to get 1 billion people using.”

In order to make the freemium model work for CE Broker and its users, there are three priorities we continually focus on:

A comprehensive free service.

The freemium model allows us to be absolutely cost-free to boards and licensees.  We continually improve our product and maintain the expectation that most will use it for free.

Support that defines the experience.

We believe that great customer service makes or breaks a SaaS company.  In a complex industry like licensure, offering help is critical. The small percentage who choose to subscribe to our upgraded services allow us to provide phone, chat, and email support to all of our users.

Above and beyond upgrades.

Because we give away some of our best and most helpful tools, our upgraded account options have to be stellar. Our upgraded accounts automate and simplify CE tracking and improvement of those tools is a constant endeavor.

Working with government agencies in a complex field is not right for every SaaS company. In CE Broker’s case, the freemium model has been invaluable to our success.

 

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